Honestly, I did not know almost nothing about the Goldilocks Method until we speak about it in class. Wikipedia has the following definition: "The Goldilocks process is a process of initiating and sustaining systemic change."
A systemic change implies a kind of change that embraces all parts of a system and their possible interrelations. So, the Goldilocks Method may be used to start up a systemic change, such as a project or a design. From my point of view, this is a really interesting method to success a presentation, because most of costumers tend to fit into the Goldilocks Method approach. In other words, they often look for a well-balanced solution, and take the minimum risks for their business.
Following this way of show a design, we can ensure that our customer knows both the upper and lower bound. The boundaries are usually associated to take risks and "extreme situations" in same way (and customers tend to avoid them), therefore, they are not the best solutions. For this reason, using the Goldilocks Method, the boundaries are actually the key part of the presentation. We talk about the "bad story" (lower bound), and then, the "good story" (upper bound). Once the boundaries are set, it is time to sell our idea as the best one. At his point, if we did a great job, we will have a "clear path" to success.
In terms of a design, the Goldilocks Method could be proposed as "X is too ugly", "Z is too hard", "Y is the best". We can think about broad features or "facts" of our design, creating questions based on those features. Finally, it should be easy to classify the questions and their affirmative answers into the previous categories ("X is too ugly", "Z is too hard", "Y is the best"). This is the process to get a bunch of facts of each category, which can be used in the presentation to convince our customer. The goal is: "Our design is exactly what you need".
This is a good example of Goldilocks Method application to choose a book. It is very useful to check how it works.
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